Meet the team of lighting designers that brings unique talent and experience to meet the needs of your next project.

Though it’s part of our name, you’ll see we do much more than illuminate.

We bring years of professional experience to every project no matter the size. Our passion is making your next idea come to life and to bring lighting inspiration to every day living. We’re lighting designers that love what we do and live what we love. Check out our online showroom and call us today.


President & Owner, Designer – [email protected]

“It’s been a real adventure to start Illuminating Expressions and I’ve enjoyed every minute of it. I enjoy helping our customers, as well as designers and builders achieve their clients’ dreams.”

Kristin at Illuminating Expressions Rochester, NY
Kristin at Illuminating Expressions Rochester, NY


Showroom Manager, Designer – [email protected]

Kristin Callen has made Rochester her home for most of her life. After over 20 years in the healthcare field, she turned her passions for interior home design into a new career. She is detail oriented, organized and loves to make personal connections with her customers. “I thrive on making people happy and want everyone to have the best possible experience at Illuminating Expressions so my customer service and listening skills are important to me. ” Kristin loves how every job is unique to the individual, the variety that brings to her work, and the acuity to keep up with design trends.

Margaret Ruehl at Illuminating Expressions Rochester NY
Margaret Cousins at Illuminating Expressions Rochester NY

Margaret Cousins

Accounting –[email protected]

“I enjoy working with everyone at Illuminating Exrpessions, everyday they make me laugh. I love to work with our customers and I take passions in figuring out what they need so I can ensure to provide the best customer service I can provide.”

Jim Paolotto at Illuminating Expressions Rochester NY
Jim Paolotto at Illuminating Expressions Rochester NY

Jim Paolotto

Lighting Specialist

“I’m a certified  ALA  Lighting Specialist with over Twenty years in the business.  I find it rewarding to be able to help people find the perfect pieces to add to their home. I get to take their ideas and guide them through the process of making their vision come to life in their home . There’s always something new and fresh.”

Kelli Fernberg

Lighting Sales Associate

Kelli Fernberg is a Rochester New York native with a degree in Interior design. She enjoys being part of a team that cares about their customers and brings her people and organizational skills to the table with every meeting. Kelli’s favorite part of her job is helping people find what works best for them and making them feel happy and satisfied.

Debbi Dean at Illuminating Expressions Rochester, Buffalo, Syracuse, and Albany NY

Debbi Dean

Showroom Buyer

Debbi has mastered her buying experiences for over 30 years as she came to us with a great amount of experience at trade shows and markets. She brings to Illuminating Expressions her retail sales skills and expertise in the residential and commercial world of lighting and home decor along with her customer base and relationships.

Bring your ideas and questions to our showroom or contact us online. We’re here to help.

Do you want to learn more?  Call us or come visit us in the store….

Click to view our Illuminating Expressions Online Catalog.

2020 West Ridge Rd., Rochester, NY 14626
(585) 453-8200
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