Step into a space where lighting meets personality, passion, and possibility. At Illuminating Expressions, we don’t just sell lights—we help you feel at home, at work, and everywhere in between. From statement chandeliers to smart solutions, our showroom in Rochester, NY, glows with inspiration for every budget and style.
We’re Obsessed with Innovation
Lighting is always evolving—and so are we. From color temperature tuning to energy-efficient upgrades and smart home automation, we stay on top of the latest tech so you don’t have to. We bring in cutting-edge fixtures and tools that help you light your space smarter, not harder.
How We Stay on the Cutting Edge of Lighting:
- Attend National Lighting Shows & Expos
- Visit Vendor Headquarters
- Collaborate with Designers & Industry Pros
- Host In-Store Vendor Training Sessions
- Take Part in Continuing Education & Certifications
- Explore Smart Lighting & Home Automation Advances
- Follow Global Design & Color Trends
Joey Danzig is the powerhouse behind Illuminating Expressions—a bold, woman-owned lighting showroom known for turning everyday spaces into something extraordinary. As owner, Joey brings a personal, hands-on touch to every project. Whether she’s styling the perfect statement piece or crafting a full lighting plan, her passion and creative eye shine through in every detail.
A proud Hilton High School alum (Class of ’95), Joey’s roots run deep in the community she loves. She’s not just building beautiful spaces—she’s building connections. From serving on the Hilton Alumni Association Board and the Dream Factory of Rochester Board to championing local designers, builders, and causes close to her heart, Joey is all about lighting the way forward for her hometown, community, and more.
“It’s been a real adventure to start Illuminating Expressions, and I’ve enjoyed every minute of it. I enjoy helping our customers, as well as designers and builders, achieve their clients’ dreams.” -Joey Danzig
“Light can be a magical element. It can create moods, define spaces, and stir emotions. Without light, there is no architecture.”
-Ingo Maurer
Meet the Team: Behind every glowing fixture is a team of passionate, design-savvy lighting lovers who truly care about your space. At Illuminating Expressions, we’re not just here to sell—we’re here to build relationships and make lighting approachable.
From expert consultants to our behind-the-scenes pros, we bring experience, creativity, and heart to everything we do. Whether you’re picking a single pendant or planning a full-home layout, we’re here to help, with expert guidance and maybe a few laughs along the way.
Lighting is personal—and so are we.
Margaret Cousins
Accounting –Accounting@ieLighting.com
“I enjoy working with everyone at Illuminating Expressions; every day, they make me laugh. I love to work with our customers and I take passion in figuring out what they need so I can ensure to provide the best customer service I can provide.”
Jim Paolotto
Lighting Specialist
“I’m a certified ALA Lighting Specialist with over twenty years in the business. I find it rewarding to be able to help people find the perfect pieces to add to their homes. I get to take their ideas and guide them through the process of making their vision come to life in their home. There’s always something new and fresh.”
Kelli Fernberg
Lighting Sales Associate
Kelli Fernberg is a Rochester, New York, native with a degree in Interior Design. She enjoys being part of a team that cares about their customers and brings her people and organizational skills to the table with every meeting. Kelli’s favorite part of her job is helping people find what works best for them and making them feel happy and satisfied.
Debbi Dean
Showroom Buyer
Debbi has mastered her buying experiences for over 30 years, as she came to us with a great amount of experience at trade shows and markets. She brings to Illuminating Expressions her retail sales skills and expertise in the residential and commercial world of lighting and home decor, along with her customer base and relationships.
Visit Us at 2020 W Ridge Rd, Rochester, NY 14626
Illuminating Expressions is conveniently located at 2020 W. Ridge Road, just east of Long Pond Road and east of Elmridge Center Drive. We’re situated across from the Greece Ridge Mall, making us easily accessible for your lighting needs.
Whether you’re coming from downtown Rochester or the surrounding suburbs, our showroom is just a short drive away. We offer ample parking and a welcoming environment to help you find the perfect lighting solutions for your home.
At Illuminating Expressions, lighting isn’t just our business—it’s our passion. We’re dedicated to helping homeowners across Rochester, NY, find the perfect lighting solutions that transform their spaces and reflect their style. There’s nothing more rewarding than seeing our clients’ faces light up when they discover the fixture that brings their vision to life. Whether you’re looking for a statement chandelier, cozy pendant lights, or modern LED lighting, we’re here to guide you every step of the way. Let us help you fall in love with your lighting.
Looking for inspiration or ready to shop from home? Explore our online lighting catalog to browse a curated selection of high-quality chandeliers, pendants, sconces, ceiling fans, vanity lights, and more. Whether you’re updating a single room or designing your entire home, you’ll find fixtures that combine style, function, and exceptional value.
Our catalog is updated regularly with the latest designs and trusted brands, making it easy to find the perfect piece for any space.
Behind the Scenes at the Home Show
We love connecting with our community, and the Home Show is one of our favorite events of the year! These photos capture a few fun moments from our time meeting homeowners, sharing lighting inspiration, and showcasing what makes Illuminating Expressions stand out.
From expert advice to stunning displays, our team is passionate about helping you bring light, style, and personality into your home. Whether you visited us at the show or are just discovering us now, welcome! We’re so glad you’re here.
Rochester, NY 14626
(585) 453-8200
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